Marzano’s Communication Part II


  • Video/Audio
    • YouTube – Anyone with a computer and built-in or attached webcam can create a vodcast (VideoOnDemand), then upload to a personal channel. To see some examples, click here to see Dr. Hargis in action.
    • GoogleHangouts/Skype/WebEx recorded videos of earlier sessions
  • Textblog comm
    • Email is probably the most common form of asynchronous communication that occurs today. The convenience has allowed it to become overused to the point that people delete without reading. Thus, the user must ensure emails are sent only to those who need it, use subject lines that indicate the importance, and ideally require some sort of action. Otherwise, email may be overlooked.
    • Infographics provide information at a glance with pictures and statistics that make lots of information easy and quick to grasp. Statistically speaking, people are much more likely to remember data presented with graphics and numbers than with one or the other.
    • Instagram provides immediate posting of a picture than can be worth more than words, and allows for it to be posted simultaneously on Facebook and  Twitter if set to do so.
    • Facebook is a great way to share school information with not only faculty and staff, but parents and the community. Why? Facebook allows you to set up a website, post information, create groups, share photos, send invitations, and most importantly, reaches a large community of followers simply because so many people already use Facebook. They will get information from Facebook before they will go the extra step to go to a school’s official website, because it reduces the number of places they have to go for information. Most websites allow for certain postings to be automatically posted to a Facebook account as well, if set to do so.
    • Twitter is generally used for asynchronous communication for posting links, comments, pictures, or combinations. These are generally sent in the midst of an event so information can be shared instantaneously.
    • Instant Messaging/Texting/Chatting
    • Podcasts are digital audio recordings that can be uploaded to iTunes or other similar sites. Users can listen or download at their convenience, or may choose to set up an RSS feed to get updates each time there is something new. . Links to them can be posted on other social media such as Twitter & Facebook for immediate access. Consider the weekly callouts some leaders make to the phones of stakeholder; if podcasts were used instead, even those without phones or those whose numbers have changed could access the podcasts at their convenience.
    • Blogs such as this are also ways to provide ongoing communication and allow for feedback or comments. Blogger and the tool we are using, WordPress are two such resources. A blog provides a history of communication that is searchable and in general, informative, and allows for inclusion of graphics, polls, calendars, and other widgets.

Marzano’s Communication – Part I

Communication and Collaboration. As educators, we hear (and speak) these two words frequently and believe that these are two areas are ones which we can always improve upon! Communication has an impact in every area of teaching, learning and leadership, so attention to effective communication is key to being a successful leader. Today all it takes is one Tweet, email, Facebook, Vine, YouTube, or Instagram post and some version of a message is communicated (perhaps not the most important aspect of the message). Depending on the audience, the message through these modes of communication will reach people at different times. Rather than discuss the importance and impact of how, when, where, why and to whom to communicate, this post will focus only on free resources to support effective communication and collaboration. First we will share free and relevant resources which include:


  • Face to Face (F2F): Often best, but not always possible when timing and distance are factors. These options make F2F virtually possible and depending on familiarity with the tools can provide more options than F2F (recording for others to view later):
    • Skype desktop videoconferencing allows you to see and hear the person with whom you are meeting, share your desktop, chat and send links or view files, and maintain a personal relationship while being miles or continents apart.
    • Google Hangouts allows for video conferencing, sharing of documents, and recording of the sessions to view later
    • WebEx (free version) allows for sharing for up to 7 people with live video; recording of the session, and sharing of documents, information, and resources
    • Virtual F2F: Second Life is for the bold leader. It is possible for educators to meet, teach, learn, and share. High end users may choose to pay to set up places to teach students, and amazing interaction happens! If you have never experienced a virtual world, I challenge you to test it, and determine for yourself if “seeing” another person (avatar) and having a conversation doesn’t evoke internal signals similar to what you experience in real life (IRL).
  • Audio
    • Google Voice allows one to do several things. Participants can use voice only, or use voice and chat to have on-going synchronous conversations.
    • Skype will allow voice only; great for when you’re out of the office but need to connect but prefer not to be seen, or have less than stellar wi-fi access for high quality video.

Let’s hangout or chat sometime! See you in the virtual world?

Don't you "feel" a little more connected just seeing a face? Imagine what visual + auditory can do, virtually!

Marzano’s Affirmation

infographics-infographic-01-2015Affirmation as an instructional leadership responsibility refers to the necessity for routinely recognizing and celebrating the positive things that take place, and having the courage to admit and learn from the failures. An effective leader is trusted. Trust requires actions that match words, thus the importance of communicating candidly internally and externally. This will enable stakeholders to trust a leader even when situations prohibit full disclosure.

The use of data is one way to ensure a focus on student and achievement, and will provide results to celebrate or indicate areas that should be addressed. When leaders communicate using data to drive the conversations, it keeps the attention on students, and minimizes bias on particular programs, software, etc. Is it working becomes the focus, and if not, what needs to be changed?

Many resources are available to support data analysis and others to create visuals that allow for better communication of information. Google, Zoho and OpenOffice provide free spreadsheet apps and are intuitive to use. To visually present data from spreadsheets (or other sources), a wide range of free tools exist. Word clouds such as Wordle and Tagxedo can be used to show the relative importance of written data, and Tagxedo allows for that to be shown in a variety of shapes. Also, Infographics can be created with ease at Canva and Piktochart. Both are free, easy to use and allow for uploading your own graphics. To receive a daily infographic, sign up at, which is the source for the infographic on this post.